Every business has a story that is at the core of its reason for existence. Making certain that your story is reflected and central to your public relations and branding is critical to the development of a positioning. Continue reading “Your Path and Story is your Brand DNA”
These days, it’s not hard to miss the adulation Asheville restaurants. It seems that everywhere one turns, there is a great new article about our town’s dynamic and creative chefs. Continue reading “Asheville Restaurants’ Chefs Nominated for James Beard Award Award”
Taking it to the next level – transitioning from new to established
As you establish your business there will come a time when you are no longer a start up. When you reach that point, your marketing strategy and tactics must focus on the longer future rather than the immediate concerns of a start-up. Continue reading “Mature Businesses Need to Have Answers to These Critical Questions”
By everyone’s account, the 2013 version of Asheville Beer Week was grand.
We love this image from their Instagram feed. Continue reading “2013 Asheville Beer Week Was Grand”