Craft beer veteran John Cochran opens UpCountry Brewing; purchases assets of Altamont Brewing

UpCountry Brewing Logo

ASHEVILLE, NC – A new addition to the Asheville brewing scene, UpCountry Brewing, takes over the spot formerly operated by West Asheville favorite Altamont Brewing.

Staff at the brewery includes new owner John Cochran, Brewer Jordan Veale, General Manager James Mayfield, Assistant GM Nicole Flynn and Executive Chef Matt Kovitch.

UpCountry Brewing plans to make beers that are sessionable, thirst-quenching and easy drinking. Mayfield said, “Our customers are active folks who want to come in after a ride and enjoy a beer that cools them down, but doesn’t womp them with high alcohol content.”

Cochran has 21 years experience in the world of craft beer including being co-founder of Terrapin Beer. Cochran says, “I fell in love with the Asheville beer scene and wanted to be a part of it. Altamont is a locals bar and anchor of the West Asheville scene. We look forward to continuing to serve everyone who works, lives and enjoys the scene here.”

As part of the new brewery, UpCountry is refitting the adjacent restaurant space, formerly Nona Mia. A limited menu is available in the bar area until the the restaurant refit is complete. The menu features what Chef Kovitch calls Southern Appalachian Eats.

The brewery is located at 1042 Haywood Road and will also feature a game room with pinball and arcade games.

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Media Contact:

Cheryl Smithem
Asheville PR
(828) 333-4642
info@AshevillePR.com

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