Just five years ago, many businesses didn’t have mobile compatible websites. In those days, it was not a risky to have a site that was not mobile compatible.
In fact, most companies didn’t have sites that worked well on phones. However, with Google’s recent announcement that mobile compatibility becomes a ranking factor in April 2015, every small business must make sure their website fits on mobile screens.
“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.”
Google lets us in on how significant this shift will be when they state:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” [emphasis ours.]
How do you know if your site is mobile responsive?
Google provides a great webpage to analyze whether or not your website is mobile responsive. Just input your site’s URL and if the site is mobile compatible you’ll see a message of success.
If your site is not mobile compatible, you’ll see a message explaining which aspects of your site are not mobile compatible and recommendations on how to fix your site.
Go mobile now
Because mobile compatibility is now a factor for search rank, if your site does not display well on a phone or tablet, you will lose position to those which are.
Need help getting your site to work well on a mobile device? Contact us for a free analysis and set of recommendations regarding what you can do to make your site work for your business.