Public Relations

Communicate clearly. Gain attention.

You can advance your business over your competitors’ by following a public relations plan that puts emphasis on gaining attention from your ideal customer.

Public relations planning. Our strength.

A PR plan created by Asheville PR for your business is focused on two publicity channels: Owned media (your website, your blog, your social media channels) and Earned Media (mentions and inclusions in newspapers, magazines, blogs, TV news, and shares by others in social media).

Public relations services for your business may include an array of tactics from events, to stories pitched to the media, to influencer campaigns. We still use press releases, but we prefer to make the news with creative tactics and strategies.

Established businesses announcing new products and services may need a press release as well as a story pitch for to selected media.

For businesses or organizations during challenging situations, our crisis communications consultation and reputation management services can help your firm preserve your brand.

Components of a Public Relations Plan include:

  • Strategic public relations planning
  • Brand development
  • Social media planning
  • Social media management
  • Crisis communications
  • Reputation management
  • Press release development and distribution to key media outlets
  • Media kit development
  • Special event planning
  • Invitation list creation and development
  • Grand Opening planning
  • Brand story development to enhance public relations
  • Website development
  • Content marketing, developing unique content for your social media channels, your website
  • E-mail marketing
  • Whitepaper writing
  • Blog post writing
  • Custom videos